• Tue. Dec 6th, 2022

Microsoft wants to create more competition among game publishers, CEO Satya Nadella says

BySwanzi010

Nov 17, 2022

Satya Nadella, chief executive officer of Microsoft Corp., during the company’s Ignite Spotlight event in Seoul, South Korea, on Tuesday, Nov. 15, 2022. Nadella gave a keynote speech at an event hosted by the company’s Korean unit.

SeongJoon Cho | Bloomberg | Getty Images

Microsoft CEO Satya Nadella says the American tech giant wants to create more competition among game publishers, as it faces an anticompetition probe over its $69 billion offer to buy Activision Blizzard.

Activision Blizzard, the American game publisher behind popular franchises such as Call of Duty, Warcraft, and Candy Crush, could boost Microsoft’s mobile gaming presence where it is largely absent.

But the proposed takeover faces a European Union probe as regulators worry Microsoft may foreclose access to Activision’s console and PC video games, especially globally successful games like Call of Duty.

“Our entire goal is to bring more options for gamers to be able to play [on every platform] and for publishers to have more competition,” Nadella, chairman and CEO of Microsoft, told CNBC’s Tanvir Gill in an interview Thursday.

Microsoft has largely been in the console and PC video game businesses, offering access to hundreds of games via their video game subscription services Xbox Game Pass and PC Game Pass.

If completed, the Activision Blizzard deal could help Microsoft better compete with the likes of game publishers Tencent, known for the globally successful mobile game Honor of Kings, and Sony, which is setting up a PlayStation mobile gaming unit and has acquired two mobile game developers.

“Like all large deals, I think regulators should scrutinize them,” Nadella added, when asked how he feels about the EU probe.

In July, Microsoft said its fiscal fourth-quarter gaming revenue declined 7%, as Xbox sales dropped and lower engagement and monetization hit content and services sales, though partly offset by growth in Xbox Game Pass subscriptions.

When asked about what Microsoft’s ultimate ambition is in the gaming business, Nadella said: “Microsoft isn’t a conglomerate, I want to be very clear. It’s not about sort of gaming here and productivity here.”

“The fundamental thesis for us is: what is the core technology that we build, that allows us to be in these different businesses while doing things that are valuable for customers? What can Microsoft uniquely do for gamers and game publishers? I believe there is plenty we can do,” he added.

“With gaming, for example, for us, it’s a streaming workload. It helps us build the right cloud infrastructure. Think about artificial intelligence, these AI-generated models, differently and how they can be used in both creation and testing of games,” said Nadella.

When asked about the next step if the Activision Blizzard deal doesn’t happen, Nadella said: “We have been in gaming for decades. We will be in gaming going forward.”

Source : Sky.com

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